The best outdoor advertising agency does not only tell you the advantages but also makes you aware about the disadvantages of a particular form of outdoor advertisement. Here are the limitations of transit advertising for small business in comparison to other ways of ooh advertising in Gurgaon.
Reach and effectiveness
Unlike via Outdoor hoarding advertising through Transit advertising you cannot target a specific section of the audience. It can at time only be available to people who are not even following that life style which implies a complete wastage of time and resources. Many of the times people are busy in their own world while travelling and there are only a few who actually pay attention towards the advertisements placed around them. apart from this the message of the transit advertisement ought to be short, crisp as well as creative which is hard to be achieved for certain type of products. The long or the complex messages which at time are necessary are not preferred by the commuters.
Limitations and restrictions
The space where you need to place this advertisement is also restricted and limited. This means that you cannot get much creative with such ads. You need to be exceptionally talented and innovative I order to make the best use of the available space. The surroundings also play a vital role in determining the reach of this advertisement. Other than this weather can be a great spoiler for such advertisements. To get rid of all these, it becomes necessary to take measures that increases the cost of advertisement as a whole.
All in all, these are the limitations of transit advertising for small business that you must know prior to opting for this form of outdoor advertising. However, you cannot neglect the disadvantages that this offers.
Source: http://billboardadvertisings.wikidot.com/limitations-of-transit-advertising-for-small-business
